Pure Life

Client | Xpelair


Xpelair were launching a new air purification product and wanted a brand identity designing along with informative packaging that communicated all the facts about poor indoor air quality and the health benefits of using their product.

The Work


We started by working closely with the product managers in order to understand the issues of poor indoor air and the significant health benefits that the PureLife range can bring. This understanding then allowed us to create an effective brand identity and informative packaging, that still adhered to the Xpelair brand guidelines whilst still standing out from the existing product lines.

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