Sheng Chi Identity

Client | Sheng Chi Copywriters


A local copywriting and content development company approached us requiring a simple, strong and effective identity that also reflected their belief in – and the positive effects of – Sheng Chi, a bright, refreshing, uplifting feng shui energy. The result? A playful symbol based on a paragraph mark which also embraced the calming influence of feng shui.

The Work


As well as the usual business stationery, we also created the designs for the Sheng Chi website (

CWA is an independent Creative, Brand, Digital and Advertising Agency, based in the UK.


We offer the full range of  services, including design, advertising, digital and marketing solutions.

Privacy Statement

© Copyright 2016 Charles Whalley Advertising Limited

All trademarks acknowledged. All rights reserved. Registered in England No. 9789226